A series of painted streetwear-insipired track suits I created that explore my interest in fashion branding and the ubiquity of iconography and symbolism, when the fleeting and ephemeral nature of fashion meets image semiotics. I seek to provoke the gut reaction that fashion consumers experience when they see something they "need", while simultaneously spurring conversations about the presence of potentially 'loaded' and evocative semiotic image content in fashion. I would like the viewers/consumers to consider whether the presence of such symbolism imbues the clothes with meaning, or nullifies the symbols.